How to Claim Your Google Ads Offer: A Step-by-Step Guide for New Advertisers

Sep 4, 2025

Learn how new advertisers can claim Google Ads promotional credits with this simple step-by-step guide and start campaigns with a head start.

How to Claim Your Google Ads Offer: A Step-by-Step Guide for New Advertisers

Looking to get started with Google Ads and take advantage of a promotional offer? This tutorial will walk you through the process of claiming a Google Ads credit, perfect for new advertisers ready to launch their first campaign.

Please Note: This guide is specifically for new Google Ads clients and requires a new, previously unused Google account. If you have an existing Google Ads account, this process will not work for you.

Step 1: Open an Incognito Window

To ensure a clean slate and avoid any conflicts with existing Google accounts, open a new incognito or private browsing window in your web browser. This step is crucial, as it prevents automatic sign-ins to any of your pre-existing Google accounts.

Step 2: Navigate to the Google Ads Offer Page

Copy and paste the following URL into your incognito window's address bar:

https://business.google.com/aunz/google-ads/

Once the page loads, look for a "Claim Now" or similar call-to-action (CTA) button and click it. This will initiate the process of claiming your offer.

Google Ads landing page highlighting promotional offer with claim now button for new advertisers.

Step 3: Select Your Offer and Follow the Prompts

After clicking "Claim Now," you will be guided through a series of prompts. Be careful to select the specific offer that you wish to claim. During this process, do not log in to any Google account until you are explicitly prompted to do so. The system needs to recognize you as a new user to apply the offer correctly.

Google Ads sign-up offers showing $600, $1200, and $1800 promotional ad credits available for new advertisers.

Step 4: Use a New Google Account

When the system prompts you to log in, you must use a Google account that has never been used before to create or manage a Google Ads account. If you don't have a new account, you'll need to create one. Using an account with a pre-existing Google Ads history will invalidate the offer.

Step 5: Verify Your Promotional Credit

After successfully following the prompts and creating your new account, the promotional credit should be automatically applied. To confirm this, log in to your new Google Ads account and navigate to the Billing section. Under the Promotions tab, you should see the details of your claimed offer, including the amount and any applicable terms.

Google Ads promotions dashboard showing redeemed ad credit offer with billing details for new advertisers.

Important Considerations

  • Eligibility: This process is strictly for new advertisers. Existing Google Ads users will not be able to claim a promotional offer through this method.
  • Terms & Conditions: Always read the terms and conditions associated with the offer. There are often requirements, such as a minimum ad spend, that you must meet before the credit is applied.
  • Incognito Window: Skipping the incognito window step can lead to issues, as your browser may automatically log you into an existing Google account, preventing you from claiming the new user offer.

By following these steps, you can successfully claim your Google Ads promotional credit and kickstart your advertising journey with a valuable head start. Happy advertising!

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