Mar 31, 2025

How to Optimise Images for SEO

Optimising images for SEO improves website performance and search rankings. Learn best practices, from alt text to file formats, to boost visibility and user experience.

How to Optimise Images for SEO

Images are a vital part of any website. Not only do they add visual interest, but they can also help you rank higher in search engine results pages (SERPs).

There are a few things you need to do to make sure your images are optimised for SEO. These include:

  • Adding descriptive alt text
  • Using the right file format
  • Naming your files correctly
  • Reducing file size
  • Hosting your images on a fast, reliable server

The Benefits of Optimising Images for SEO

There are several benefits to optimising your images for SEO. These include:

  • Increased traffic from image search engines
  • Better SERP rankings
  • Faster page loading times
  • Lower bandwidth costs

In addition, optimising your images can help to improve your website’s overall SEO. By improving the speed and quality of your images, you can make your site more attractive to search engines and improve your chances of ranking higher in search results.

The Best Practices for Optimise Google, Bing & Yahoo Images Search

There are a few best practices you should follow when optimising your images for SEO. These include:

  • Adding descriptive alt text – This is the text that appears when an image can’t be displayed. It should be descriptive, but not too long.
  • Using the right file format – The two most common file formats are JPEG and PNG. JPEGs are best for photos, while PNGs are better for graphics and line art.
  • Naming your files correctly – File names should be descriptive and use hyphens to separate words. For example, “red-rose.jpg” is better than “redrose.jpg”.
  • Reducing file size – Large files take longer to load, so you should aim to keep file sizes small. You can do this by using file compression tools.
  • Hosting your images on a fast, reliable server – Your images should be hosted on a fast, reliable server to ensure they are always available and load quickly.

By following these best practices, you can ensure that your images are optimised for SEO and that they will help your website rank higher in search engine results pages.

In addition to optimising your images for SEO, you should also make sure that they are properly sized and that they have the correct file format. By doing this, you can ensure that your images will load quickly and that they will look great on all devices.

By following these tips, you can optimise your images for Yahoo! Image Search and get more traffic to your website.

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