June 2025 Google Core Algorithm Update | SEO Tips for Australian Businesses

The June 2025 Core Update: A Turning Point for SEO

Google rolled out its latest core algorithm update in June 2025, causing significant fluctuations in search rankings globally—and Australia was no exception. This update follows the momentum of the March 2024 and 2025 updates, with a sharper focus on content quality, trustworthiness, and the devaluation of AI-spam content.

For Australian businesses that rely on search visibility—like real estate agencies, health clinics, trades, hospitality services and other small businesses —understanding and adapting to this update is vital for continued growth online.

Key Changes Introduced 

Here’s a quick look at what changed: 

AI-Generated Spam Demoted

Google has become better at detecting “AI-washed” content—low-effort, keyword-stuffed, or mass-produced articles—and is actively removing such content from rankings. 

E-E-A-T Elevated 

Content demonstrating Experience, Expertise, Authoritativeness, and Trustworthiness now ranks higher, especially in YMYL (Your Money or Your Life) sectors. 

UX Signals Matter More Than Ever 

Core Web Vitals—such as load time, interactivity, and visual stability—are now more influential in rankings. 

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Boost to Localised Intent
For Australians, searches involving suburbs, cities, or “near me” keywords are seeing increased SERP visibility when paired with quality content and active Google Business Profiles. 

How Did It Impact Australian Businesses?

From dental clinics in Melbourne to eCommerce stores in Brisbane, many businesses noticed:

• Ranking volatility on high-competition keywords.
• Drop in impressions for pages relying too much on AI text.
• A boost for businesses with strong Google Business Profiles and fresh, location-specific content.

What Should You Do Next?

Here’s a step-by-step action plan to recover or improve your rankings:

Audit Your Content

• Remove or rewrite low-value, repetitive AI content.
• Add original insights, case studies, and location-based info.

Improve E-E-A-T Signals

• Add real author bios.
• Cite reputable Australian sources.
• Include first-hand experience where possible.

Optimise for Core Web Vitals

• Use tools like PageSpeed Insights and GTmetrix.
• Compress images, fix layout shifts, and enable caching.

Enhance Local SEO

• Update your Google Business Profile.
• Add relevant local landing pages (e.g., "SEO Services in Brisbane").
• Encourage reviews from happy customers.

New SEO Frontiers: AEO and GEO

With the rise of AI Overviews and Google’s Search Generative Experience (SGE), two new strategies have emerged:

• AEO (Answer Engine Optimisation)

Structure content like:

• FAQs
• How-to guides
• Step-by-step answers

These formats are ideal for appearing in AI summaries and zero-click results.

• GEO (Generative Engine Optimisation)

Focus on:

• Semantic formatting
• AI-readable headers
• Natural language flow

This helps Google’s AI better interpret your content and reference it in “AI Overviews.”

Final Thoughts

The June 2025 Google Core Algorithm Update is a turning point, not a punishment. If you're a business in Australia and rely on traffic, leads or sales from your website, here’s what matters now:

• Focus on quality, relevance, and trustworthiness.
• Blend AI tools smartly—not blindly.
• Strengthen your local and technical SEO foundation.

If you care about your customers, Google will care about your content.

At Double Bricks Digital, we help businesses stay ahead of Google's evolving landscape. Whether you're looking to recover from a ranking drop or implement future-ready SEO strategies, get in touch with us — we’re here to help.