Mickleham Physiotherapy - From Zero to Local Leader
Project results
Organic Traffic
Overall Website Traffic
Client: Mickleham Physio
Business Size: Local clinic (newly established)
Location: Mickleham, Victoria
About the Client:
Mickleham Physiotherapy is a modern clinic dedicated to helping patients recover from injuries, manage pain, and improve mobility. Their target audience includes residents of Mickleham and Craigieburn—families, professionals, and active individuals seeking expert physiotherapy care close to home.
The Challenge
As a brand-new clinic, Mickleham Physiotherapy faced the challenge of building awareness and trust in a competitive healthcare market. They struggled with:
- Low visibility online – minimal organic traffic and almost no local search presence.
- Few leads – limited phone calls and appointment booking
- Agency mismatch – their previous interstate agency delivered poor ROI and lacked face-to-face strategy sessions.
They needed a partner who could establish their digital presence quickly, attract local patients, and deliver measurable results.
Our Strategy
Double Bricks Digital designed a dual-channel growth strategy combining SEO and Google Ads to deliver both short-term wins and long-term growth:
- SEO Optimisation – on-page optimisation, technical fixes, and keyword mapping to target high-intent local search terms.
- Google Ads Campaigns – hyper-local campaigns focused on driving immediate phone calls and appointment bookings.
- Content Strategy – blog content addressing common pain points (e.g., back pain, sports injuries, post-surgery rehab) to build authority and attract organic visitors.
This ensured quick lead generation via paid ads while building sustainable organic growth through SEO and content.
Project Execution
- Project Start: December 2024
- Duration: 10 months (ongoing)
- Key Actions:
- Built a new Google Ads account from scratch with conversion-focused ad groups.
- Optimised the clinic’s website for local SEO, including metadata, schema, and Google Business Profile.
- Created and published blog content targeting local search queries and patient concerns.
- Implemented call tracking and conversion tracking to measure ROI.
Project results
In less than a year, Mickleham Physiotherapy achieved remarkable growth:
Traffic Growth: The clinic’s website traffic surged, with organic traffic more than doubling.
Conversions: After fixing conversion tracking, Google Ads campaigns began delivering consistent leads, with conversions peaking in July 2025.
Cost Efficiency: Average CPC dropped from as high as $5.50 to under $3.00, making campaigns significantly more cost-effective.
