Myer Centre Adelaide – Transforming Digital Experience and Driving Traffic Surge
Project results
Increase in Organic Traffic
More Visitors Per Month
Client: Myer Centre Adelaide
Industry: Shopping & Fashion
Challenge:
Myer Centre Adelaide, a premier shopping destination in Adelaide, sought to modernise its online presence. Their existing website, while functional, lacked the contemporary design and advanced functionalities needed to enhance user experience and drive increased traffic. They required a seamless website migration, preserving existing SEO equity, while implementing a new, feature-rich platform with a 3D center map, store directory, and improved UX.
Solution:
Double Bricks Digital executed a comprehensive website redesign and migration strategy, ensuring a smooth transition and implementing targeted digital marketing campaigns to drive significant traffic growth.
Our Approach:
- Keyword Research & Competitor Analysis: We conducted in-depth keyword research and competitor analysis to identify relevant search terms and understand the online landscape, informing our sitemap and content strategy.
- Strategic Sitemap Development: We developed a comprehensive sitemap, integrating existing high-performing pages with new, engaging content to attract a wider audience.
- Meticulous Migration Planning & Execution: We devised a detailed migration plan, rigorously tested before launch, to ensure seamless transfer of all existing URLs and content to the new sitemap, preserving vital SEO equity.
- Meta Tag Optimisation & Strategic Internal Linking: We optimised meta tags for all pages to improve click-through rates and implemented a strategic internal linking structure. Internal linking is vital as it helps search engines understand the website's architecture, distributes link equity across pages, and enhances user navigation, leading to improved rankings and engagement.
- Enhanced Content & Functionality: We created new pages, including "Events & Competitions," "Sale," and "Eat & Drink," catering to the interests of shoppers, fashion enthusiasts, and food lovers. We also integrated advanced features like a 3D center map and store directory, enhancing user experience.
- Paid Strategy Focused on Parking: Post-migration, we launched a targeted paid campaign to drive traffic to the "Parking" page. This strategy capitalised on the high demand for parking information, significantly boosting its visibility.
Project Results:
- Seamless Website Migration: We successfully migrated hundreds of pages without any disruption to organic traffic, preserving existing SEO equity.
- Modernised Digital Experience: The new website boasts a stunning design and enhanced functionality, significantly improving user experience.
- Doubled Organic Traffic: Despite initial fluctuations, organic traffic has doubled within a few months post-migration, demonstrating the effectiveness of our SEO strategy.
- Parking Page Dominance: The "Parking" page has become the top-performing page, surpassing even the homepage in traffic, driven by both paid and organic efforts. This page is now a key point of entry for visitors.
Paid Strategy Success:
The targeted paid campaign for the "Parking" page proved exceptionally successful, driving substantial traffic and solidifying its position as the top-performing page. Organic optimisation also contributed to the page’s success.
Ongoing Strategy:
We continue to work with Myer Centre Adelaide to further optimise their online presence and drive sustained growth. Our ongoing efforts include:
- Further enhancing organic traffic through continuous SEO optimisation.
- Expanding paid campaigns to drive traffic to key pages, including the "Parking" page.
- Implementing content marketing strategies to engage and inform visitors.
- Exploring new digital marketing opportunities.
Conclusion:
Double Bricks Digital successfully transformed Myer Centre Adelaide's online presence, delivering a modern, user-friendly website and driving significant traffic growth. Our strategic approach, combining technical expertise with targeted digital marketing campaigns, has positioned Myer Centre Adelaide for continued online success.
Client Testimonial
