A1 Metal Mesh Screens - From 54 to 2.5K Monthly Organic Visits
Project results
Monthly Organic Visits
Organic Traffic Growth
Client: A1 Metal Mesh Screens
Industry: Metal Mesh Manufacturing & Supply
Location: Australia-wide supply
Engagement: Ongoing SEO and website development, approximately two years
About the Client
A1 Metal Mesh Screens is an Australian supplier and manufacturer of wire mesh and perforated metal products, serving commercial, industrial, architectural, construction, security and filtration applications across Australia.
The Challenge
- Strong product range and manufacturing capability, but organic search visibility didn't reflect it
- The site was generating approximately 54 organic visits per month when the engagement began
- Most of the product catalogue simply wasn't being found by the people searching for it
Our Strategy
- Built around A1 Metal Mesh Screens' actual product catalogue, not generic keyword targeting
- Combined a new e-commerce website, technical and on-page SEO, product/category optimisation, content marketing and Google Business Profile activity
- Focused on commercial, product-specific search visibility — not generic informational traffic
Project Execution
What We Did
- Designed and launched a new e-commerce website built for product discovery and search visibility
- Ran on-page SEO audits, fixing titles, meta descriptions, heading structure, internal linking, image optimisation and schema
- Optimised individual product and category pages for the specific terms customers search
- Developed SEO-focused blog content — including "How to Choose the Right Woven Wire Mesh for Corrosive Environments" — to build topical authority and support commercial pages
- Linked content and product pages together, helping both buyers and search engines understand the site
- Kept Google Business Profile active with ongoing, product-led posts
Project Results
Organic Traffic Growth
54 → 2,500+ monthly organic visits
Over the course of this engagement, A1 Metal Mesh Screens' organic traffic has grown from an approximate starting point of 54 monthly organic visits to a current level of approximately 2,500 monthly organic visits — an approximate 46× increase over roughly two years of ongoing SEO and content work.
Current organic performance also shows approximately 89% of organic traffic originating from Australia (roughly 2,200 organic visits per month), reflecting the geographic relevance of the SEO strategy to A1 Metal Mesh Screens' actual customer base.
The Same Trend in the Site's Own Analytics
The chart above is a third-party estimate. A1 Metal Mesh Screens' own analytics tells the same story from a different measurement source — which is why the exact numbers differ while the trajectory matches.
Ranking Wins
A1 Metal Mesh Screens currently holds the No. 1 ranking position for:
- Architectural Wire Mesh
- Woven Wire Mesh
- Perforated Sheet Metal Melbourne
The pattern behind the headline rankings matters as much as the rankings themselves: the number of keywords holding top-three, top-ten and top-twenty positions has climbed steadily rather than spiking, which is what sustainable search visibility looks like.
These aren't generic informational searches — they're commercial, product-specific terms directly reflecting what A1 Metal Mesh Screens sells, which is what makes this ranking performance genuinely meaningful rather than a vanity metric.
The current snapshot also shows approximately 1,300 backlinks from around 220 referring domains — supporting evidence of the site's growing authority alongside the ranking and traffic results above.
Results Summary
No claims of leads, enquiries, sales, revenue or conversion rate are included, as these weren't part of this case study's evidence base.
SEO and content work for A1 Metal Mesh Screens remains ongoing, with continued focus on expanding product and category coverage, identifying further content opportunities, and building on the ranking and traffic results achieved so far.
Want results like these for your business? Get in touch with the Double Bricks Digital team, or browse more case studies.
