A1 Metal Mesh Screens - From 54 to 2.5K Monthly Organic Visits
Project results
Monthly Organic Visits
Organic Traffic Growth
Client: A1 Metal Mesh Screens
Industry: Metal Mesh Manufacturing & Supply
Location: Australia-wide supply
Engagement: Ongoing SEO and website development, approximately two years
About the Client
A1 Metal Mesh Screens is an Australian supplier and manufacturer of wire mesh and perforated metal products, serving commercial, industrial, architectural, construction, security and filtration applications. Their product range spans architectural wire mesh, perforated sheet metal, expanded metal, welded wire mesh, security and fencing mesh, and specialised filtration and screening products, supplied to customers across Australia.
The Challenge
A1 Metal Mesh Screens had a genuinely strong product range and manufacturing capability, but their organic search visibility didn't reflect it. When Double Bricks Digital began working with A1 Metal Mesh Screens roughly two years ago, the site was generating approximately 54 organic visits per month — a level of visibility that meant most of their product range simply wasn't being found by the people searching for it.
For a manufacturer and supplier competing on specific, high-intent product searches — architectural wire mesh, woven wire mesh, perforated sheet metal — that gap between product capability and search visibility represented a real opportunity.
The Digital Growth Strategy
Rather than treating SEO as an isolated activity, Double Bricks Digital built the strategy around A1 Metal Mesh Screens' actual product catalogue — improving how the site's products and categories were found, understood and indexed by search engines, while building the supporting content and site infrastructure needed for that visibility to hold and grow over time.
The approach combined foundational website development, technical and on-page SEO, product and category optimisation, content marketing, and ongoing Google Business Profile activity — with each piece designed to reinforce the others rather than operate in isolation.
Project Execution
Website & E-commerce Development
One of the foundational initiatives in this engagement was the development and launch of a new e-commerce website for A1 Metal Mesh Screens. This gave the business a platform genuinely built to support product discovery and commercial search visibility — with the site architecture, category structure and individual product pages designed from the ground up to be easy for both customers and search engines to navigate.
This mattered beyond the initial launch: a well-structured e-commerce platform is what made ongoing product and category SEO, internal linking and ongoing content marketing possible and effective, rather than working against a legacy site structure.
Technical & On-Page SEO
Alongside the website build, the engagement included a broad programme of technical and on-page SEO work, including:
- On-page SEO audits to identify content gaps and topical relevance opportunities
- SEO titles and meta descriptions across key pages
- Heading structure improvements
- Content optimisation across product and category pages
- Internal linking improvements
- Image optimisation and alt text
- Schema and structured-data review
This kind of foundational work doesn't always show up as a headline result on its own, but it's what makes a website legible to search engines — and it underpins everything that followed.
Product & Category SEO
Because A1 Metal Mesh Screens sells a genuinely wide product range, a significant part of the SEO strategy focused on making sure individual product and category pages were properly optimised for the specific searches customers were actually using — rather than relying on the homepage or a handful of generic pages to carry all of the site's visibility.
This product-led approach is reflected directly in the ranking results below — the goal was never generic informational traffic, but visibility for the actual products A1 Metal Mesh Screens sells.
Content Marketing & Topical Authority
SEO-focused blog content was developed as part of an ongoing content strategy to build topical authority around A1 Metal Mesh Screens' product categories, support the product pages themselves, answer genuine informational searches from potential buyers, and create internal linking opportunities between content and commercial pages.
A representative example is the article “How to Choose the Right Woven Wire Mesh for Corrosive Environments” — a piece written to genuinely help a buyer working through a real decision, covering:
- Coastal exposure, humidity and industrial pollutants as sources of corrosion
- The difference between stainless steel grades (304 vs 316), galvanised mesh, and bronze, brass and copper options
- How wire diameter and aperture size affect performance
- Manufacturing quality considerations
- Application-specific guidance for mining, food processing, pharmaceutical and agricultural use
- Lifecycle cost considerations when choosing mesh material
This is a useful example of the broader content approach: informational content written to answer a real question, which naturally leads a reader toward the relevant product or category page — supporting commercial pages rather than distracting from them.
Internal Linking Strategy
Content and product pages were deliberately linked together, so that informational articles like the corrosive-environments guide could direct interested readers toward the relevant product categories, and product pages could reference supporting content that helped build buyer confidence. This internal linking work also helped search engines understand the relationship between A1 Metal Mesh Screens' content and its commercial pages — reinforcing topical relevance across the site.
Google Business Profile
Ongoing Google Business Profile activity formed part of the broader strategy, including product-led GBP posts designed to keep the listing active and relevant to the products A1 Metal Mesh Screens actually sells.
Project Results
Organic Traffic Growth
54 → 2,500+ monthly organic visits
Over the course of this engagement, A1 Metal Mesh Screens' organic traffic has grown from an approximate starting point of 54 monthly organic visits to a current level of approximately 2,500 monthly organic visits — an approximate 46× increase over roughly two years of ongoing SEO and content work.
Current organic performance also shows approximately 89% of organic traffic originating from Australia (roughly 2,200 organic visits per month), reflecting the geographic relevance of the SEO strategy to A1 Metal Mesh Screens' actual customer base.
The Same Trend in the Site's Own Analytics
The chart above is a third-party estimate. A1 Metal Mesh Screens' own analytics tells the same story from a different measurement source — which is why the exact numbers differ while the trajectory matches.
Across the last twelve months, organic search grew from 197 to 3,287 monthly users and total users grew from 781 to 6,619 a month — with direct traffic rising from 348 to 2,693 over the same period. That last figure matters: as a brand becomes easier to find, more people start arriving by typing the name in directly, so growth in search visibility tends to pull direct traffic up with it.
The two charts measure different things — the first is a third-party estimate of organic traffic over roughly two years, the second is the site's own last-twelve-months analytics. Figures are approximate snapshots rather than audited monthly data, and the 46× figure is a calculation from the two headline numbers.
Ranking Wins
A1 Metal Mesh Screens currently holds the No. 1 ranking position for:
- Architectural Wire Mesh
- Woven Wire Mesh
- Perforated Sheet Metal Melbourne
The pattern behind the headline rankings matters as much as the rankings themselves: the number of keywords holding top-three, top-ten and top-twenty positions has climbed steadily rather than spiking, which is what sustainable search visibility looks like.
These aren't generic informational searches — they're commercial, product-specific terms directly reflecting what A1 Metal Mesh Screens sells, which is what makes this ranking performance genuinely meaningful rather than a vanity metric.
Building Commercial Search Visibility
The consistent thread across this engagement — the website rebuild, the technical and on-page SEO, the product and category optimisation, and the content marketing — is that all of it was built around genuine commercial relevance. The goal wasn't to drive traffic for its own sake, but to make sure the people searching for the specific products A1 Metal Mesh Screens manufactures and supplies could actually find them.
The current snapshot also shows approximately 1,300 backlinks from around 220 referring domains — supporting evidence of the site's growing authority alongside the ranking and traffic results above.
Results Summary
| Metric | Detail |
|---|---|
| Organic traffic growth (est., ~2 years) | ~54 → ~2,500+ monthly organic visits (approx. 46× increase) |
| Organic search, last 12 months (analytics) | 197 → 3,287 monthly users |
| Total users, last 12 months (analytics) | 781 → 6,619 monthly users |
| Direct traffic, last 12 months (analytics) | 348 → 2,693 monthly users |
| Australian organic traffic | ~2.2K monthly (~89% of total organic traffic) |
| Backlinks | ~1.3K |
| Referring domains | ~220 |
| Ranking wins | #1 for Architectural Wire Mesh, Woven Wire Mesh, Perforated Sheet Metal Melbourne |
| Website | New e-commerce website built and launched |
What We Changed
- Replaced a website that wasn't supporting product discovery with a purpose-built e-commerce platform
- Brought structure, consistency and search-engine legibility to on-page SEO across the site
- Built out product and category pages to compete for the specific terms customers search
- Developed genuinely useful content that supports — rather than distracts from — commercial pages
- Established an internal linking structure connecting content to commercial intent
- Kept Google Business Profile active and product-relevant on an ongoing basis
The Next Stage
SEO and content work for A1 Metal Mesh Screens remains ongoing, with continued focus on expanding product and category coverage, identifying further content opportunities, and building on the ranking and traffic results achieved so far.
Want results like these for your business? Get in touch with the Double Bricks Digital team, or browse more case studies.
