Storemax Australia - Building a Multi-Channel Marketing Engine
Project results
Locations Supported
EOFY Email Open Rate
Client: Storemax Australia
Industry: Warehouse storage, racking and material handling
Locations: Melbourne, Sydney, Brisbane, Alberton
Engagement: Integrated digital marketing programme, ongoing
About the Client
Storemax Australia is a supplier of warehouse storage, racking and material handling solutions, including pallet racking, cantilever racking, mezzanine floors, conveyor systems and broader industrial storage systems. Storemax operates across multiple Australian locations, including Melbourne, Sydney, Brisbane and Alberton.
The Challenge
Operating across multiple Australian locations, Storemax needed ongoing digital visibility that worked across search, local search, social media, paid media and email — not just one channel in isolation. The business also wanted stronger social visibility and better distribution of the content it was investing in, so that a single piece of content could work harder across multiple touchpoints rather than being published once and forgotten.
Objectives
- Build sustainable organic and local search visibility across Storemax's Australian locations
- Strengthen social media presence and content distribution
- Maintain effective, actively managed Google Ads campaigns
- Use email marketing to support product awareness, education and seasonal campaigns
- Address technical SEO issues affecting the website's search performance
- Build a connected content workflow so that a single content asset could support multiple channels
Project Execution
Our Integrated Strategy
Rather than treating SEO, content, social, paid media and email as separate workstreams, Double Bricks Digital connected them around a single content engine: SEO and content marketing formed the foundation, with Google Business Profile, social media, paid social, Google Ads and email marketing all drawing on and reinforcing that core content — supported by ongoing technical SEO and website maintenance.
SEO & Technical SEO
SEO and technical SEO work completed as part of this engagement included:
- Homepage H1 correction
- LocalBusiness / organisation schema implementation
- Product schema implementation
- Viewport correction
A broader technical SEO review was also carried out, identifying further opportunities beyond the items above — these are detailed in the “Handover & Next-Phase Opportunities” section below, since they represent identified next steps rather than completed work.
Content Marketing
Blog content was developed as part of an ongoing content marketing programme, building topical authority around Storemax's product range and supporting genuine buyer research, including:
- “How Belt Conveyors Deliver Superior Protection for Fragile Goods”
- Mezzanine flooring-related content
- “Reliable Storage Solutions for Safer Food and Beverage Operations”
- “The Best Storage Systems for Aluminium, Timber, and Long Materials”
- “How to Maximise Warehouse Space Without Expanding Your Facility”
This content wasn't published in isolation — it became the raw material for the social, GBP and email activity described below, rather than each channel requiring separately created content.
Local SEO & Google Business Profile
Content and updates were distributed across Storemax's Google Business Profile listings for Melbourne, Sydney, Brisbane and Alberton, helping keep each location's local search presence active and relevant.
Social Media & Paid Social
Blog content was promoted across Facebook and Instagram as part of an ongoing social media marketing programme, supported by selected paid boosting where appropriate — including paid social promotion for Storemax's cantilever racking range. Content formats included an AI avatar video as part of the broader social content mix.
Not every piece of blog content received identical promotion or paid support — paid boosting was applied selectively rather than uniformly across all content.
Google Ads
Ongoing Google Ads management included campaign monitoring, search-term review, keyword and search relevance optimisation, and Google Merchant Centre monitoring, including review of Shopping campaign issues as they arose.
Email Marketing
Email marketing shifted toward a more product-focused, educational content approach — including seasonal and EOFY campaigns and blog-led newsletters — informed in part by strong historical performance from proof-based, customer-story content.
Documented campaign performance includes:
- June EOFY newsletter — 789 recipients · 30.5% open rate · 2.5% click rate · 241 opens · 20 clicks
- 30 June / July newsletter — 771 recipients · 21.0% open rate · 2.3% click rate · 162 opens · 18 clicks
- Historical case-study newsletter (August 2025) — 36.1% open rate, a strong historical result that helped inform the decision to revisit proof-based, customer-story content as part of the ongoing email strategy
Content Distribution Workflow
A key part of this engagement's approach was treating each substantial piece of website content as the starting point for a wider distribution workflow:
Rather than creating separate content for each channel, one well-researched blog article — such as the belt conveyor or food and beverage storage pieces — could be adapted into social posts, GBP updates and email content, extending its reach without duplicating the underlying research and writing effort.
Website & Technical Improvements
Alongside the technical SEO items listed above, ongoing website development maintenance and technical support formed part of the engagement, helping keep the site stable and functional as content and campaign activity continued.
Project Results
Campaign Performance
The email campaigns above represent the clearest documented performance evidence from this engagement, showing consistent open rates in the 21–30%+ range against a historical benchmark of 36.1% for proof-based content — informing the ongoing shift toward more customer-story and product-education content in the email programme.
No revenue, lead, sales or conversion-rate figures are included, as these were not part of this engagement's reporting. Specific ad spend, click-through rates and conversion data for Google Ads are likewise not included.
What We Delivered
- An integrated content strategy connecting SEO, social, GBP and email around shared content assets
- Completed technical SEO fixes: homepage H1, LocalBusiness schema, Product schema, viewport correction
- Published blog content addressing genuine buyer questions across Storemax's product range
- Google Business Profile activity across four Australian locations
- Social media content and selected paid social promotion, including for the cantilever racking range
- Ongoing Google Ads monitoring and optimisation
- Email campaigns with documented open and click performance, including a strong EOFY result
- A documented content distribution workflow that extends the value of each content asset across multiple channels
Handover & Next-Phase Opportunities
As this engagement moved through handover, a number of further opportunities were identified for the next phase of work. These are identified next steps rather than completed work:
- City and location-specific landing pages
- Expanded homepage content
- Expanded pallet racking category content
- AS 4084 (racking safety standard) content
- NAP (name, address, phone) consistency confirmation across listings
- A deeper contextual internal linking review
- Slider Revolution / Largest Contentful Paint (LCP) performance improvements
- A full, higher-frequency video content programme
A lead-notification workflow built on Double Bricks Digital's own marketing automation platform ran during the engagement and was handed back as part of the transition, along with the email subscriber database and account access.
Results & Evidence Summary
Conclusion
The Storemax Australia engagement demonstrates what a genuinely connected digital marketing programme looks like in practice — SEO, content, local search, social, paid media and email all drawing on the same core content and reinforcing each other, rather than operating as separate, disconnected activities. With a clear set of next-phase opportunities identified, the foundation built during this engagement sets up further growth across all of these channels.
Want a marketing programme that works across every channel? Get in touch with the Double Bricks Digital team, or browse more case studies.
