Storemax Australia - Building a Multi-Channel Marketing Engine
Project results
Locations Supported
EOFY Email Open Rate
Client: Storemax Australia
Industry: Warehouse storage, racking and material handling
Locations: Melbourne, Sydney, Brisbane, Alberton
Engagement: Integrated digital marketing programme, ongoing
About the Client
Storemax Australia supplies warehouse storage, racking and material handling solutions — including pallet racking, cantilever racking, mezzanine floors and conveyor systems — across multiple Australian locations.
The Challenge
- Operating across multiple locations, Storemax needed digital visibility across search, local search, social, paid media and email — not just one channel in isolation
- Wanted stronger social presence and better distribution of the content it was already investing in
Our Strategy
Rather than treating SEO, content, social, paid media and email as separate workstreams, we connected them around a single content engine — each blog article feeding social, Google Business Profile and email, rather than each channel needing its own content from scratch:
Project Execution
What We Did
SEO & Technical SEO — Fixed homepage H1, implemented LocalBusiness and Product schema, corrected viewport issues; broader technical review identified further opportunities (see Next Steps)
Content Marketing — Published blog content addressing genuine buyer questions, including "How Belt Conveyors Deliver Superior Protection for Fragile Goods," mezzanine flooring content, food & beverage storage, and warehouse space optimisation
Local SEO / Google Business Profile — Distributed content and updates across all four location listings
Social Media & Paid Social — Promoted blog content on Facebook and Instagram, with selective paid boosting including for the cantilever racking range; an AI avatar video featured in the content mix
Google Ads — Ongoing campaign monitoring, search-term and keyword review, and Google Merchant Centre/Shopping campaign oversight
Email Marketing — Shifted toward product-focused, educational and seasonal content, informed by a strong historical case-study newsletter result
Project Results
Campaign Performance
| Campaign | Recipients | Open Rate | Click Rate |
|---|---|---|---|
| June EOFY newsletter | 789 | 30.5% | 2.5% |
| 30 June newsletter | 771 | 21.0% | 2.3% |
| Historical case-study newsletter (Aug 2025, benchmark) | — | 36.1% | — |
The strong historical open rate on proof-based, customer-story content is what's driving the shift toward more of that content type going forward.
No revenue, lead, sales or conversion-rate figures are included, as these weren't part of this engagement's evidence base.
What We Delivered
- An integrated content strategy connecting SEO, social, GBP and email around shared content assets
- Completed technical SEO fixes: homepage H1, LocalBusiness schema, Product schema, viewport correction
- Published blog content addressing genuine buyer questions across Storemax's product range
- Google Business Profile activity across four Australian locations
- Social media content and selected paid social promotion, including for the cantilever racking range
- Ongoing Google Ads monitoring and optimisation
- Email campaigns with documented open and click performance, including a strong EOFY result
- A documented content distribution workflow that extends the value of each content asset across multiple channels
Next-Phase Opportunities
A number of further opportunities were identified for the next phase of work: city/location landing pages, expanded homepage and pallet racking category content, AS 4084 content, a NAP consistency review, deeper internal linking, LCP performance improvements, and a fuller video content programme.
Want a connected marketing programme like this for your business? Get in touch with the Double Bricks Digital team, or browse more case studies.
